This week The Joy of Cruising Podcast is delighted to welcome Matt Hochberg, creator of the Royal Caribbean Blog. My first direct involvement with Matt was when I featured him in The Joy of Cruising in a section called “Cruise Bloggers: The Readers’ Choice” comprised of finalists and winners in the 10best Readers’ Choice Best Cruise Blogger, sponsored by USA Today. Matt won for the Royal Caribbean Blog. Royal Caribbean Blog originated in 2010 and the accompanying podcast is now up to 500 episodes, and today is indisputably the leading unofficial source for all things Royal Caribbean Cruise Line. To say Matt dominates his space is an understatement. The Royal Caribbean Blog YouTube channel is the second most popular cruise channel in the world, with 235,000 subscribers, its blog is the third most visited in the world and the Royal Caribbean Blog Podcast is a consensus top three in the world—all the more amazing when you consider Royal Caribbean Blog exclusively covers a single cruise line.
How popular, and influential is Matt’s brand: search “Royal Caribbean” and one of the top results—the first result after Royal Caribbean Cruise Line will be Matt’s blog. He has become almost synonymous with the cruise line!
I mentioned my first direct involvement with Matt was his inclusion in The Joy of Cruising. However, I became really familiar with Matt well prior to that. After sailing my first cruise ever on Royal Caribbean Sovereign of the Seas--the world’s largest ship in 1988, I got hooked and sailed many cruises in the ensuing years, but I didn’t return to Royal for 30 years. Then I booked Anthem of the Seas in 2018 (which turned out to be the genesis of The Joy of Cruising series). Matt’s podcast was the first stop for my research!